HOW WE ARE DIFFERENT

  • 34%+ of all profit goes directly to men's mental health support - our chosen charity is Movember. We don't just talk about the cause; we fund it.
  • Built as a Social Enterprise - the mission comes first, every time.
  • Designed for men who carry weight - physically, mentally and in life.

The first collection built around the S.O.S standard - Simple, disciplined,symbolic -

the launch collection

S.O.S — Stitches of Strength

Built for Men Who Carry the Weight!
This isn’t another “mental health clothing brand.”
This is a standard for men who live under pressure — veterans, operators, first responders, entrepreneurs, and every man who refuses to fold.
S.O.S is a social enterprise, not a slogan shop.
34%+ of every purchase goes directly to supporting men who fight battles no one sees — in the field, in the gym, at work, or in their own head.
These shirts aren’t fashion.
They’re symbols — of discipline, courage, and the mission to stay in the fight.
If you wear S.O.S, you’re not buying a tee.
You’re declaring who you are.

JOIN THE BROTHERHOOD TODAY